Key Benefits
The next generation of leaders in the agribusiness or food industries in New Zealand and throughout the world should attend this programme.
It is likely a diverse range of participants will be brought together in each course representing all aspects of the supply chain, from production to processing, to technology companies, logistics companies, finance companies and more.
The participants will need to be open to experience the real world, fully fit, prepared for learning rigour and to participate in group learning and activities during the programme.
By attending this programme you will:
- Gain new knowledge through rigorous action learning
- Meet presenters who are internationally recognised academic and business leaders
- Experience in-field visits with first hand exposure to best practice in a wide range of countries
- Engage in on-going debates, discussions and projects to consolidate knowledge
- Build personal networks and develop direct links with academic and practitioners global
- Experience the opportunity to identify and discuss global issues facing the sector
- Develop an appreciation of diverse global markets
- Gain credits towards academic programmes at one of three universities
Key areas to be discussed across all modules:
- Innovation and New Product Development, business strategy and competence development in the food industry globally
- Consumer trends and changes in the food distribution channel
- Complex supply chains that include overlapping relationships among growers, shippers, integrated wholesale-retailers, produce and general line wholesalers, institutional wholesalers, supermarkets and other retail outlets, food service establishments, and the consumer
- The magnitude of the food service industry globally, in terms of trends, growth opportunities, and how manufacturers and processors make entry into this marketplace
- Overview of the American, European, Chinese and Japanese economies
- Cultural diversity - Food cultures and different regions we will visit
- Competitive nature of the food and beverage industry and what it takes to be profitable and successful
- Examining the strategic marketing activities necessary to create and maintain a string global brand for a food or beverage
- Examine retail procurement patterns, trends in convenience and cost management, and general trends in firm strategies
- Discuss strategies of the mass merchandiser. The focus on driving non-value adding costs out of the system, using preferred suppliers working under strict contracts
- Production agriculture and first handlers and processors. How do growers and producers understand the supply chain in order to supply the processing industry with desired products?
- Explore important trends in the management of food safety issues and the food business regulatory environment that relate to food safety
- Government initiatives and firm response will be addressed